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Putting your home on the market is a big step, but what if the offers just aren’t coming in? If your house isn’t selling, don’t panic. Many factors can affect how quickly a home moves off the market, and with the right adjustments, you can turn things around.
Here are the top reasons homes don't sell—and actionable steps to fix them.
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1. Reevaluate Your Listing Price
Pricing is one of the biggest reasons a home doesn’t sell. If your home is priced too high for the neighborhood or current market conditions, buyers may pass it up.
What to do:
- Review recent sales of comparable homes (comps)
- Ask your agent for a competitive market analysis (CMA)
- Consider a small price reduction to re energize buyer interest
2. Improve Your Home’s Curb Appeal
First impressions matter. If the exterior doesn’t invite buyers in, they may not even look inside.
What to do:
- Power wash the exterior and walkways
- Refresh landscaping (trim shrubs, add flowers)
- Repaint or replace your front door for an instant facelift
3. Enhance Interior Staging and Photography
Your online listing is often the first "showing." If photos are poorly lit or the home looks cluttered, buyers may move on.
What to do:
- Declutter and depersonalize
- Hire a professional stager if possible
- Invest in professional real estate photography
4. Make Key Repairs and Upgrades
Buyers look for move-in-ready homes. Lingering maintenance issues can scare them off or reduce perceived value.
What to do:
- Fix leaky faucets, squeaky doors, or stained carpets
- Update outdated light fixtures and cabinet hardware
- Consider strategic upgrades (kitchen appliances, fresh paint)
5. Expand Your Marketing Reach
If buyers don’t know your home is for sale, they can’t schedule a showing.
What to do:
- Ensure your listing is on major real estate sites (Zillow, Realtor.com, etc)
- Use social media to promote the home
- Ask your agent about open houses, video tours, and local advertising
6. Offer Buyer Incentives
If you're in a buyer’s market, a little motivation can go a long way.
What to do:
- Offer to cover some closing costs
- Include a home warranty to give buyers peace of mind
- Consider flexible move-in dates
7. Time the Market Strategically
Seasonality can affect how quickly homes sell. Spring and early summer are typically the hottest seasons.
What to do:
- If possible, relist or ramp up marketing during high-traffic months
- Adjust strategy if you're listing during slower months
How a Home Warranty Can Help Sell Your Home
Including a home warranty from Liberty Home Guard can make your listing more attractive. It shows buyers you're confident in your home’s condition and willing to stand behind it.
Benefits of offering a home warranty:
- Increases buyer confidence
- Protects against unexpected repairs during the listing period
- It can help justify your asking price
Final Thoughts
If your home isn’t selling, it’s not a lost cause—it’s a call to refine your strategy. From pricing and presentation to marketing and incentives, small tweaks can make a big difference.
Looking to sweeten the deal for buyers? Include a Liberty Home Guard home warranty in your listing and show buyers you’re serious about peace of mind.
