Top 7 Marketing Ideas for Realtors

Ellie Brooks

Written By Ellie Brooks

Published 09/26/22
Top 7 Marketing Ideas for Realtors

 A multipronged approach to marketing is essential for real estate professionals. Leveraging digital tools, client references, and engaging advertisements can spur tremendous growth for your business. In 2020, 97% of homebuyers used the internet in their home search, highlighting the importance of a strong online presence. Whether you are new to real estate or a seasoned professional, these creative marketing ideas for realtors will elevate your brand and broaden your reach in your community.

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7 Best Marketing Ideas for Real Estate Agents

Our list includes free marketing ideas for realtors and strategies that may require a modest investment. A combination of approaches will help you achieve the best return on your time and money.

1. Build an engaging and user-friendly website.

A comprehensive website is essential for any business. It provides your first impression to your clients and functions as a launch point for other marketing strategies.

You don’t need to be a coding expert to put a website together. There are a number of services that provide templates and simplified digital tools to assist users with limited technical knowledge. If you would prefer a more hands-off approach, you can enlist the help of a development agency or freelance web designer. Whatever your approach, be sure not to neglect mobile functionality.

Make sure your contact information is readily available on your site. Consider adding a chatbot to engage potential clients and automate the delivery of standard information. Investing in search engine optimization (SEO) will make your site more visible when potential clients search for real estate services online.

Avoid a static website. Keep it current with regular updates of home listings and blog posts.

2. Engage with social media.

We would be remiss if we didn’t include social media on our list of realtor marketing ideas. Create a professional profile on a range of platforms. Use each platform to interact with current clients, potential leads, and colleagues. Post to community boards on sites such as Facebook and Nextdoor. Alert followers to new properties and direct them to your website whenever you can.

You can supplement this self-promotion with targeted advertisements. Depending on your budget, you can promote your business with ads on Facebook, Instagram, Reddit, YouTube, and other sites.

3. Create a portfolio of client references.

Your accomplishments today can bring you success tomorrow. Whenever you facilitate a home sale or purchase, ask if your client would be willing to act as a reference for future clients of yours. Keep a log of the contact information and transaction details of clients who are willing to recommend your services to others.

With your clients’ permission, post reviews or testimonials to your website and social media. Consider asking clients to leave favorable reviews on sites such as Google and Yelp.

4. Engage with your local community.

A digital presence is important, but don’t neglect direct community engagement. Sponsor a local little league team or community festival. Invest in environmental signage in and around town. Join your local chamber of commerce and attend community meetings and hearings. Interact with your neighbors and always have a business card at the ready.

5. Invest in quality photography.

Use high-quality photography and videography to outshine your competition. Whenever you sign on to represent a new property, take photos of the well-staged home. Your smartphone camera can work in a pinch, but professional photographs with good lighting will be much more attractive.

Also consider filming a virtual tour of a home to post on your website and social media. For an extra wow factor, find a licensed drone operator who can take aerial photos and videos.

6. Target unique markets.

Casting a big net may provide more potential leads, but you might have a higher success rate with a targeted marketing approach. You could focus on clients who are interested in buying or selling luxury properties, or you could tailor your approach to a rental market. Highlight home office amenities to target homeowners who work remotely or run their own business.

7. Network with other realtors and companies.

Marketing for real estate agents should include professional networking. Partner with interior designers, landscapers, contractors, and other home professionals who will recommend your services if you do the same when the opportunity presents itself. Connect with realtors in other cities or states so you can mutually benefit from clients moving from one location to another.

You can also look into partnering with real estate-specific websites, such as Zillow, Redfin, or All of these connections will introduce you to more potential clients.

Bonus Tip: Provide Incentives to Clients

If you’re a realtor, you can effectively incentivize clients by offering a home warranty. You can use comprehensive warranty coverage to maintain, repair, and replace the appliances and systems in the properties you represent. A warranty will streamline your budgeting and property management, and you can transfer coverage to your clients when a sale is completed.

Offering warranty coverage could expedite your sales as well. Properties with home warranty coverage sell faster than those without—and they sell for a higher price on average.

Partner with Liberty Home Guard for access to the nation’s highest-rated warranty coverage. Our Realtor Portal also provides a wealth of tools and resources that you can use to facilitate your business and grow your client base.

Applying as a partner is quick and easy. Simply complete the registration form on our website. If you want to talk through the advantages of partnership with our team, call (866)-916-1576.

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